Extract of a communiqué from Peter Jardine of Scottish Athletics:
I hope by now you will be aware of my appointment as the Communications Manager with Scottish Athletics. I joined at the end of November and it has been a steep learning curve after 14 years as a football writer with the Scottish Daily Mail...My role in all of that is both communication within the sport and trying to generate more widespread coverage in the Scottish media. That is by no means easy but London 2012 and Glasgow 2014 give us a better chance …To that end, we have significantly increased the number of stories on the website www.scottishathletics.org.uk and the activity on our Facebook page. In a very short period of time here I have come to realise the stories are ‘out there’ – we just need to source them, report them and/or promote them to wider audiences. We recently posted 60 pictures of last year’s National Indoor Open on Facebook and it ‘reached’ 535 people – entries are up for the Kelvin Hall this year by more than 100. As it stands, we have 1600 Facebook users and more than 8000 members of scottishathletics and I am keen to keep driving those figures upwards. I would like you therefore, if and where possible, to post a link to the website on your own club website and an appeal for people to read and react. (Won't be too hard to find I suspect on the Facebook).



